Promoting Your Webinars Using Word of Mouth

limon

July 9, 2025
5 min read
WOM Marketing word of mouth webinar marketing

Referrals are still one of the most effective forms of marketing. If an event is recommended by someone you trust, well, you are far more predisposed to go check it out than if all you’d seen about it previously was some random ad. This is particularly true of webinar promotion where a personal endorsement can significantly influence sign-up and turn-out.

Next, when discussing word of mouth webinar marketing, it’s more than assuming individuals will just naturally pass around your webinar. It’s strategic tactics to be able to incite and empower real recommendations from your audience, partners, and industry connections. In this all-in-one guide, you’ll discover exactly how to use word of mouth to fill your webinar seats and create lifelong audience relationships in the process.

And you’ll hear tried-and-true methods for building streams of organic sharing, utility from your established network, from influencers outside your reach, and simply content that people are happy to recommend.

Why Word of Mouth is Effective when it comes to Webinar Marketing

Individuals trust advice from friends, associates, and industry leaders more that they trust advertising. Studies repeatedly reveal 92% of consumers trust recommendations from people over brands. This trust element is what makes word of mouth such a powerful channel for webinar promotion.

If you know people have to invest a section of their time in attending a webinar wich is the same thing if have to invest a portion of your life in some documentary. Unlike clicking through to a blog post or watching a short video, joining a webinar is a bigger ask – pledging to focus for 30-60 minutes. This higher bar to commitment makes personal recommendations all the more important.

What’s more, referrals tend to get in better-quality people. If someone has actually been recommended to attend your webinar by someone they know, then the chances are they are going to be interested in what you have to share, and going to be more engaged with the content.

word of mouth webinar marketing

The Psychology Behind Webinar Recommendations

Once you know why people share webinar invitations, you can design your events to make them more shareable. People typically recommend webinars when:

This topic deals with an issue they have had
The speaker has some expertise that they respect
They believe it will benefit someone in their own network
The content promises actionable insights
They want to be helpful and knowledgeable

Laying the Groundwork for Word of Mouth Success

Create Compelling Webinar Content

Your webinar has to offer real value; a topic and content to that end. People don’t suggest things that waste the time of their network. Focus on:

Solving Actual Problems: Pick themes that your audience already has problems with and is searching for better ways to solve them.
Give Them What They Need: Promise something useful they can use today.
By Having Quality Speakers: Your speaker or presenter should be someone who has proven credentials in developing valuable content.
Writing Catchy Titles: When crafting the title for your webinar, it’s important to both communicate the benefit while creating curiosity.

Optimize Your Registration Process

A painless registration process is the key to people finish signing up and share it to others. Keep the sign-up process simple, make the value proposition crystal clear and include all relevant information up front.

Develop Your Messaging Framework

Develop clear, consistent messaging that makes it simple for people to understand and share the value of your webinar. Develop:

A compelling one-sentence description
Key benefits and takeaways
Speaker credentials and credibility markers
Clear call-to-action language

Leveraging Your Existing Network

Engage Your Email List

Your email subscribers have already raised their hands for your content. Provide them early access to the registration and encourage sharing of the webinar:

Invitations before the public is notified
Early Bird Invitations
Referral Bonuses
Social Media and Email Copy Templates

Mobilize Your Social Media Followers

Your social shares of the event can generate massive traffic to your webinar from THEIR social media audience as well.

Behind the Scenes: Post preparation process, interviews with speakers, or some sneak peeks for excitement.
User Generated Content – get followers to tell you why they are looking forward to the webinar.
Use Stories: Instead of posts, use stories and live features to generate some in-the-moment buzz.

Collaborate With Colleagues and Connections in the Industry

Professional connections can lead to some great webinar promotion potential:

Cross-Promotion
Speaker Networks
Professional organisations

Influencer Marketing for Webinar Promotion

Collaborating with influencers can increase the reach and credibility of your webinar tenfold. The secret is in selecting the best influencers that influences share, and developing relationships that are mutual win-win.